Activision Blizzard, Inc. publishes online, personal computer (PC), video game console, handheld, mobile, and tablet games. The company operates through three segments: Activision, Blizzard, and Distribution. The Activision segment develops and publishes interactive software products and content, as well as sells through retail channels and digital downloads. The Blizzard segment develops, hosts, and supports subscription-based massively multi-player online role-playing game; and develops, markets, and sells role-playing action and strategy games for the PC and iPad. It also maintains a proprietary online-game related service, Battle.net. The Distribution segment provides warehousing, logistical, and sales distribution services to third-party publishers of interactive entertainment software; its own publishing operations; and manufacturers of interactive entertainment hardware. The company serves retailers and distributors, including mass-market retailers, consumer electronics stores, discount warehouses, and game specialty stores through third-party distribution, licensing arrangements, and direct digital purchases. It operates primarily in the United States, Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, South Korea, and China. The company is headquartered in Santa Monica, California.
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