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NLSN Nielsen Holdings N.V.
Nielsen Holdings N.V., an information and measurement company, provides media and marketing information, analytics, and industry expertise about what consumers watch and listen on a global and local basis. The company operates in two segments, Buy and Watch. The Buy segment provides retail measurement services that provide market share and competitive sales volumes, as well as insights into distribution, pricing, merchandising, and promotion; consumer panel measurement, which offers insight into shopper behavior and customer segmentation; and consumer intelligence and analytical services for decision making in development and marketing cycles. The Watch segment provides viewership and listening data, and analytics primarily to the media and advertising industries for television, radio, online and mobile viewing, and listening platforms. This segment offers national and local television audience measurement services, including more than one screen, unduplicated reach, cause and effect analysis, and program viewing behavior testing; digital audience measurement services, such as digital media and market research, audience analytics, and social media measurement; mobile measurement services comprising measurement and consumer research for telecom and media companies in the mobile telecommunications industry; and advertiser solutions. In addition, it provides radio audience measurement services, such as estimating the size and composition of national radio audiences, and audiences of network radio programs and commercials, as well as information consumers lifestyles, shopping patterns, and use of media to radio, advertisers and advertising agencies, local cable television companies, national cable and broadcast television networks, and out-of-home media sales organizations. Nielsen Holdings N.V. was founded in 1923 and is headquartered in Diemen, the Netherlands. Nielsen Holdings is a subsidiary of Valcon Acquisition Holding (Luxembourg) S.á.r.l.
InPlay from Briefing.com23 Jul 2014, 5:11 pmInPlay from Briefing.com
Morning Briefing on Industrials Sector Stocks: ADT, Stanley Black and Decker, Timken, Verisk Analytics, and Nielsen17 Jul 2014, 6:59 amLONDON, July 17, 2014 /PRNewswire/ -- On Wednesday, July 16, 2014, the NASDAQ Composite ended at 4,425.97, up 0.22%, the Dow Jones Industrial Average finished the day 0.45% higher at 17,138.20, and the S&P 500 closed at 1,981.57, up 0.42%. The gains were broad based as seven out of...
Dollar Stores Want to Be Grocery Stores, But Cheaper15 Jul 2014, 10:48 pmDollar stores have added plenty of food —and alcohol —to their shelves in recent years to lure customers who are interested in more than disposable cups and paper goods. Offering speed, goods in smaller volume, and value, the strategy seems to be working.
Facebook Partners Nielsen to Track Online TV Viewership - Analyst Blog15 Jul 2014, 5:38 pmFacebook Partners Nielsen to Track Online TV Viewership - Analyst Blog
Will Facebook (FB) Stock Be Helped By Nielsen (NLSN) Partnership?15 Jul 2014, 9:00 amNEW YORK (TheStreet) -- Facebook will track the TV viewing habits of its users on phones and tablets, and send information about their age and gender to television ratings measurement company Nielsen NV starting this fall, the Los Angeles Times reports.Most Recently, Facebook saw more than 280 million interactions from the World Cup games with an estimated 88 million active users, making it ...
Eight in Ten Millennials Say Great Recession Taught Them to Save “Now,” Wells Fargo Survey Finds25 Jun 2014, 4:21 amCHARLOTTE, N.C.--(BUSINESS WIRE)--As millennial Americans have experienced the effects of the Great Recession of 2008, a strong majority (80%) say it has taught them they have to save “now” to “survive” economic problems down the road. Despite this generation's reported lesson, 45 percent are not saving for retirement, while slightly more than half (55%) are saving. The savings picture varies by ...
Nielsen's Subsidiaries Price $800M Senior Notes - Analyst Blog24 Jun 2014, 1:04 pmNielsen's Subsidiaries Price $800M Senior Notes - Analyst Blog