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NLSN Nielsen Holdings N.V.
Nielsen Holdings N.V., an information and measurement company, provides media and marketing information, analytics, and industry expertise about what consumers watch and listen on a global and local basis. The company operates in two segments, Buy and Watch. The Buy segment provides retail measurement services that provide market share and competitive sales volumes, as well as insights into distribution, pricing, merchandising, and promotion; consumer panel measurement, which offers insight into shopper behavior and customer segmentation; and consumer intelligence and analytical services for decision making in development and marketing cycles. The Watch segment provides viewership and listening data, and analytics primarily to the media and advertising industries for television, radio, online and mobile viewing, and listening platforms. This segment offers national and local television audience measurement services, including more than one screen, unduplicated reach, cause and effect analysis, and program viewing behavior testing; digital audience measurement services, such as digital media and market research, audience analytics, and social media measurement; mobile measurement services comprising measurement and consumer research for telecom and media companies in the mobile telecommunications industry; and advertiser solutions. In addition, it provides radio audience measurement services, such as estimating the size and composition of national radio audiences, and audiences of network radio programs and commercials, as well as information consumers lifestyles, shopping patterns, and use of media to radio, advertisers and advertising agencies, local cable television companies, national cable and broadcast television networks, and out-of-home media sales organizations. Nielsen Holdings N.V. was founded in 1923 and is headquartered in Diemen, the Netherlands. Nielsen Holdings is a subsidiary of Valcon Acquisition Holding (Luxembourg) S.á.r.l.
InPlay from Briefing.com17 Apr 2014, 5:08 pmInPlay from Briefing.com
American Corporate Leadership at a Crossroads14 Apr 2014, 10:53 amTwo-thirds of U.S. adults view senior corporate leaders the same today as they did five years ago, according to the second annual Global Street Fight™ Study conducted for Gibbs & Soell by Harris Poll.
Two-Thirds of Americans See Long-Term Effects on the Planet as More Important than Short Term Economic Effects10 Apr 2014, 3:00 amNEW YORK, April 10, 2014 /PRNewswire/ -- As Earth Day approaches, a new Harris Poll takes stock of American attitudes around the environment and how much responsibility its inhabitants take in preserving its future. Well over a third of Americans say the statements "I am concerned about the planet we are leaving behind for future generations" (38%) and "I personally care about the current state ...
Spending Plans for Next Six Months Signal Consumer Wariness2 Apr 2014, 3:00 amThese are some of the results of The Harris Poll® of 2,234 U.S. adults surveyed online between March 12 and 17, 2014. As might be expected, those with children in the household may be feeling the squeeze more than those without, as they are more likely to report several cutbacks over the past six months: