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NLSN
Analyze

Sector:

Technology
Daily

Industry:

Information & Delivery Services
Weekly

Employees:

40,000
Monthly

Website:

http://www.nielsen.com

NLSN Nielsen Holdings N.V.

Nielsen Holdings N.V., an information and measurement company, provides media and marketing information, analytics, and industry expertise about what consumers watch and listen on a global and local basis. The company operates in two segments, Buy and Watch. The Buy segment provides retail measurement services that provide market share and competitive sales volumes, as well as insights into distribution, pricing, merchandising, and promotion; consumer panel measurement, which offers insight into shopper behavior and customer segmentation; and consumer intelligence and analytical services for decision making in development and marketing cycles. The Watch segment provides viewership and listening data, and analytics primarily to the media and advertising industries for television, radio, online and mobile viewing, and listening platforms. This segment offers national and local television audience measurement services, including more than one screen, unduplicated reach, cause and effect analysis, and program viewing behavior testing; digital audience measurement services, such as digital media and market research, audience analytics, and social media measurement; mobile measurement services comprising measurement and consumer research for telecom and media companies in the mobile telecommunications industry; and advertiser solutions. In addition, it provides radio audience measurement services, such as estimating the size and composition of national radio audiences, and audiences of network radio programs and commercials, as well as information consumers’ lifestyles, shopping patterns, and use of media to radio, advertisers and advertising agencies, local cable television companies, national cable and broadcast television networks, and out-of-home media sales organizations. Nielsen Holdings N.V. was founded in 1923 and is headquartered in Diemen, the Netherlands. Nielsen Holdings is a subsidiary of Valcon Acquisition Holding (Luxembourg) S.á.r.l.

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