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NLSN Nielsen Holdings N.V.
Nielsen Holdings N.V., an information and measurement company, provides media and marketing information, analytics, and industry expertise about what consumers watch and listen on a global and local basis. The company operates in two segments, Buy and Watch. The Buy segment provides retail measurement services that provide market share and competitive sales volumes, as well as insights into distribution, pricing, merchandising, and promotion; consumer panel measurement, which offers insight into shopper behavior and customer segmentation; and consumer intelligence and analytical services for decision making in development and marketing cycles. The Watch segment provides viewership and listening data, and analytics primarily to the media and advertising industries for television, radio, online and mobile viewing, and listening platforms. This segment offers national and local television audience measurement services, including more than one screen, unduplicated reach, cause and effect analysis, and program viewing behavior testing; digital audience measurement services, such as digital media and market research, audience analytics, and social media measurement; mobile measurement services comprising measurement and consumer research for telecom and media companies in the mobile telecommunications industry; and advertiser solutions. In addition, it provides radio audience measurement services, such as estimating the size and composition of national radio audiences, and audiences of network radio programs and commercials, as well as information consumers lifestyles, shopping patterns, and use of media to radio, advertisers and advertising agencies, local cable television companies, national cable and broadcast television networks, and out-of-home media sales organizations. Nielsen Holdings N.V. was founded in 1923 and is headquartered in Diemen, the Netherlands. Nielsen Holdings is a subsidiary of Valcon Acquisition Holding (Luxembourg) S.á.r.l.
Early movers: UPS, MRK, PFE, MCD, DRI, HLF & more29 Jul 2014, 5:47 amThese are the stocks posting the largest moves before the bell.
Nielsen Reports Second Quarter 2014 Results29 Jul 2014, 5:00 amNielsen N.V. , a leading global provider of information and insights into what consumers watch and buy, today announced financial results for the second quarter ended Ju
Nielsen Expands to 2 More Countries in South America - Analyst Blog24 Jul 2014, 9:53 pmInformation and measurement company, Nielsen N.V. ( NLSN ) recently announced its plans to expand its operating footprint to two more South American countries, Bolivia and Paraguay. The move will increase the company's customer base and further strengthen its
Nielsen Declares Quarterly Dividend24 Jul 2014, 2:55 pm
Morning Briefing on Industrials Sector Stocks: ADT, Stanley Black and Decker, Timken, Verisk Analytics, and Nielsen17 Jul 2014, 6:59 amLONDON, July 17, 2014 /PRNewswire/ -- On Wednesday, July 16, 2014, the NASDAQ Composite ended at 4,425.97, up 0.22%, the Dow Jones Industrial Average finished the day 0.45% higher at 17,138.20, and the S&P 500 closed at 1,981.57, up 0.42%. The gains were broad based as seven out of...
Dollar Stores Want to Be Grocery Stores, But Cheaper15 Jul 2014, 10:48 pmDollar stores have added plenty of food —and alcohol —to their shelves in recent years to lure customers who are interested in more than disposable cups and paper goods. Offering speed, goods in smaller volume, and value, the strategy seems to be working.
Will Facebook (FB) Stock Be Helped By Nielsen (NLSN) Partnership?15 Jul 2014, 9:00 amNEW YORK (TheStreet) -- Facebook will track the TV viewing habits of its users on phones and tablets, and send information about their age and gender to television ratings measurement company Nielsen NV starting this fall, the Los Angeles Times reports.Most Recently, Facebook saw more than 280 million interactions from the World Cup games with an estimated 88 million active users, making it ...