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NetEase, Inc., through its subsidiaries, engages in online games, Internet portal, e-mail, and wireless value-added services businesses in China. The company operates through three segments: Online Game Services; Advertising Services; and E-mail, Wireless Value-added Services, and Others. It offers massively multi-player online role-playing games, primarily including Fantasy Westward Journey, Westward Journey Online II, Tianxia III, Ghost, and Heroes of Tang Dynasty; and licensed games. The company also provides Internet users with Chinese language-based online content channels that provide news, information, and online entertainment; community and communication services, including micro-blogging, blogging, photo album, instant messaging, online personal advertisements, open courses, mobile news applications, e-reading, matchmaking, community forums; and various search functions, such as dictionary and cloud note-taking application. In addition, it offers online advertising services that include banner advertising, channel sponsorships, direct e-mail, interactive media-rich sites, sponsored special events, games, contests, and other activities; e-mail services to individual and corporate users; and wireless value-added services, as well as e-commerce related services, such as online payment platform and personalized photo-based products. The company was formerly known as NetEase.com, Inc. and changed its name to NetEase, Inc. in March 2012. NetEase, Inc. was founded in 1997 and is based in Beijing, China.