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The J. M. Smucker Company operates principally in the manufacturing and marketing of branded food products on a worldwide basis. Majority of the Companyï¿½s sales are in the United States. The Company's operations outside the United States are principally in Canada. The Company operates in three segments: U.S. Retail Coffee, U.S. Retail Consumer Foods, and International, Foodservice and Natural Foods. On May 16, 2011, the Company acquired the coffee brands and business operations of Rowland Coffee Roasters, Inc. (Rowland Coffee). On January 3, 2012, it acquired a majority of the North American foodservice coffee and hot beverage business of Sara Lee Corporation (Sara Lee foodservice business). On March 26, 2012, it acquired a 25% equity interest in Guilin Seamild Biologic Technology Development Co., Ltd. (Seamild). Seamild is a manufacturer and marketer of oats products headquartered in Guilin in the Guangxi province of China.