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UniCredit SpA is Italy-based holding company engaged in the financial sector. The Companyï¿½s division model is based on four pillars: Customer Centricity, A Multi-Local Approach, Global Product Lines, and Global Service Lines. The Customer Centricity area focuses on the Retail, Corporate & Investment Banking and Private Banking areas. The Centralized Multi-Local Approach takes responsibility for the distribution networks and customer relationships. The Global Products Lines are responsible for developing the products and services across all geographic areas. The Global Service Lines which supply the network coverage functions and product factories with specialized services, including Banking Back Office, Information and Communication Technology, Credit Collection, Procurement Services, Real Estate and Shared Service Centers. As of December 31, 2011, it operated in 22 European countries through more than 9,500 branches.